It's not exactly a secret. Movie theater operators hate it when Hollywood studios release films for home viewing and in cinemas at the same time. It kills their box office and encourages piracy, they say.
Nonetheless, during the COVID-19 pandemic, studios — including Warner Bros., Universal Pictures and the Walt Disney Co. — experimented with simultaneous releases to boost their streaming businesses.
On Tuesday, the head of the trade group that represents movie theaters pronounced such strategies as "dead."
