Samantha Cameron’s clothing brand, Cefinn, has just released figures that show cumulative losses amounting to nearly £2.6m as of last October.
The brand, which makes floral dresses regularly worn by the Duchess of Cornwall and midi-skirts favoured by TV royalty Holly Willoughby, is for many inextricably linked to Cameron’s political ties – it is unlikely to be an accident that Sienna Miller wore Cefinn for her role as a disgraced politician’s wife in Anatomy of a Scandal.