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The Guardian - UK
The Guardian - UK
Lifestyle
Ellie Violet Bramley

Tory turn-off or cost of Covid? Samantha Cameron’s clothing brand loses £2.6m

Samantha Cameron in 2017.
Samantha Cameron in 2017. Perhaps more loungewear – and meaningful steps towards sustainability – may help paper over her political ties. Photograph: Cefinn/PA

Samantha Cameron’s clothing brand, Cefinn, has just released figures that show cumulative losses amounting to nearly £2.6m as of last October.

The brand, which makes floral dresses regularly worn by the Duchess of Cornwall and midi-skirts favoured by TV royalty Holly Willoughby, is for many inextricably linked to Cameron’s political ties – it is unlikely to be an accident that Sienna Miller wore Cefinn for her role as a disgraced politician’s wife in Anatomy of a Scandal.

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