Sam Smith's raunchy new music video to their new track I'm Not Here To Make Friends has sparked a furious debate online.
While some have moaned that it is "hyper-sexualised", others have argued that the Gloria hitmaker is simply being authentic and finally fully embracing their sexuality.
Some critics have called for the video, which features Sam dancing in a corset and suspenders with nipple covers, to be age restricted on platforms such as YouTube by claiming it "normalises pornography".
However, Sam's army of fans have insisted that the video is "empowering".
Set in a castle, the video begins with Sam stepping out of a golden helicopter in a huge pink ruffled dress.
In one section of the video, Sam is seen tapping dancers' bottoms and opening their mouth as a fountain of water is sprayed at them.
In other scenes, dancers are filmed thrusting on a bed wearing just black underwear as Sam, who is non-binary and uses the terms they/them, dances sensually.
"This beautiful journey of finding yourself is glorious and we’re here for it. Ignore the haters," one fan wrote on their Instagram.
"You look so happy & free on this new era! And we all know that happy people don’t have time to judge & bother other people life," another chimed.
One added: "Hate all the haters. Love Sam forever Super talented. They’re all just jealous."
Over on Good Morning Britain, hosts Richard Madeley and Susanna Reid discussed their thoughts on the video with guests Alex Phillips and Shivani Dave.
Journalist Alex condemned the clip, calling it "unhealthy" for society.
"You have had to edit a lot of that video down to be able to show it on television.
"The point is that teenagers and young people are the audience who are watching these things and it doesn't come with a block. They are fully available on YouTube and TikTok," she told Richard and Susanna.
"We live an age now where porn is becoming so normalised. It is in music videos, it is in fast fashion that is being marketed to teens and we also live in an age where we know that people are getting sexually assaulted at school," she continued.
"You are having to have websites where people are saying 'I am going through these terrible experiences'. You have got filth going on in WhatsApp groups among police officers.
"I don't think it is a coincidence that the reporting of things like sexual assaults and sexual attacks, relationships falling apart, the swipe left and swipe right generation.
"It is bad, it is unhealthy, it is not good for society and this is a symptom of it."
Others agreed with Alex, with many calling for the video to be banned.
One wrote: "It's time for standards to be raised regarding pop videos. So many of them are no more than porn, soft or otherwise. What are these people trying to do to our children?"
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There has also been questions over whether there would have been an issue with the video if it was performed by someone like Madonna or Rihanna.
Radio presenter Shivani defended the singer: " Miley Cyrus has done this, Nicki Minaj has done this, - so many people have done this.
"What I think the difference here is that Sam Smith was assigned male at birth and we are not used to seeing people who are assigned male at birth dancing around in lingerie and corsets and things like that."
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