Generation Z include those born during the late 1990s and early 2000s, according to Britannica. The specific range of 1997 to 2012 is used by some sources, which would make members of this cohort currently between 13 and 28 years old.
And because a good chunk of them are starting their careers and making some money, that means they can participate in the economy in rather unique ways. NielsonIQ said that Gen Z is influencing the retail landscape by being digitally native, socially conscious and valuing authenticity.
