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The Independent UK
The Independent UK
Lifestyle
Roisin O'Connor

Sam Ryder: ‘For the first time, I felt a pang that we didn’t win something’

Sam Ryder: 'We’re building something totally new that I think is the direction the music industry is headed' - (Supplied)

Prowling around the celebrity-stuffed tables at this year’s Brit Awards ceremony, comedian and host Jack Whitehall singled out stars such as Nick Grimshaw (“a competition winner”), some “McFlies buzzing around” and “hangers on – look, someone’s brought their drug dealer!” The camera zoomed in on Sam Ryder mid-pint, dressed in double denim, laughing his head off.

“It was quite cool, good for my brand,” Ryder (who would probably describe “positive energy” as his drug of choice) jokes a few weeks after the ceremony. The Essex singer isn’t exactly known for his hard-living lifestyle; the night before we speak, he shared a video of himself wearing a lavender facemask while preparing a bubble bath lined with painkillers, throat sweets and a series of Battlestar Galactica. Now he’s nursing a mug of ginger tea with honey, a final attempt to ward off the sore throat that has decided to manifest moments before he plays an intimate showcase of new music. Rock and roll, baby.

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