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Fortune
Fortune
Steve Mollman

Sam Altman’s rivals are ripping OpenAI as a brand, arguing that it’s not open about the inner workings of its A.I.

(Credit: David Paul Morris—Bloomberg/Getty Images)

What’s in a name? Take OpenAI, for instance, the game-changing creator of ChatGPT that was founded as a nonprofit with the goal of bringing safety and transparency to the development of artificial intelligence. This week, it unveiled a new and improved A.I. tool called GPT-4 without revealing much about the long-anticipated program’s inner workings. Critics, including Elon Musk, are questioning the direction of the more secretive “capped-profit” venture heavily backed by Microsoft.

Musk, the Tesla and Twitter CEO who cofounded OpenAI when it launched in 2015—and made a hefty donation—noted the change last month, tweeting:

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