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Simon Meechan

Sam Allardyce launches modelling career in George at Asda Christmas campaign

Former Newcastle, Sunderland and England manager Sam Allardyce appears to have launched a modeling career.

'Big Sam' has been hired by Asda to model for a Christmas and World Cup campaign on its George Menswear Instagram page.

Allardyce, who last month told Chris Kamara and Ben Shephard that he has "no regrets" about leaving his Sunderland job for his 67-day stint as England manager, dons Christmas cardigans and jumpers in the videos posted to the Instagram page.

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