Sirens, and mermaids writ large, are having a moment. The term hails from Greek mythology, where mysterious female creatures lured sailors to their deaths, and today, that translates to a woman who is considered utterly beguiling, and perhaps a little dangerous. Just in the last few months, there's been the Netflix show, Sirens, which, while not explicitly about the mythical creatures, used the term to signal how society can villainise women, without looking into the wider context of living under patriarchy. And then, on social media, there's been a whole gamut of "siren" related beauty trends; think sultry, smoky eyes, and you'll get the gist.
So, it's safe to say that the public consciousness has developed a newfound interest in these misunderstood creatures, and this has made its way into the olfactory space. After all, if you can channel siren-like energy in your make-up, you can certainly do it with scent too. And it's an evocative prompt—think salty, stinging, marine fragrances that conjure up the roaring ocean and the mysteries that lie beneath. My picks ahead.
