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Fortune
Fortune
Ryan Hogg

Salt Bae’s London restaurant sees revenues fall by £4.3M

Salt Bae looks on from the tribune during the Serie A match between AC Milan and SSC Napoli at Stadio Giuseppe Meazza on September 18, 2022 in Milan, Italy. (Credit: Jonathan Moscrop/Getty Images)

Internet chef mogul Salt Bae has endured a challenging year at his controversial London restaurant as previous attempts to cut heating failed to inspire more sales of the group’s pricey £680 steaks.

Nusr-Et, based in the affluent London neighborhood of Knightsbridge, reported turnover of £9.3 million for 2023, down from £13.6 million the year before. Profits as measured by EBITDA fell from $3.9 million to £2.2 million.

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