The post-pandemic years have seen two major trends emerge in the beauty industry; on the one hand we’ve all become much better educated in high-tech skincare and clinical treatments, and at the softer end of the spectrum, ancient remedies like sound baths, cupping and reiki are all booming. Finding both under one roof in London, however, would typically have been a challenge, but skin guru Andrea Pfeffer is on a mission to change that.
“I felt there was a shift in terms of what my clients were wanting that accelerated during Covid,” says Pfeffer, who founded cult Fitzrovia facial destination Pfeffer Sal in 2015 (fans include Carey Mulligan, Poppy Delevingne and Jack Guinness) and has just opened her second clinic, Salon C. Stellar, in Carnaby. “It’s no longer enough for brands to simply offer an experience, we now seek transformation. We want to walk out feeling quite different.”
