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The Guardian - UK
The Guardian - UK
Lifestyle
Sali Hughes

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

A miniature champagne bottle opens against Carisa Janes’s new Outside In Silk Serum Foundation.

Three very big hitters have new foundations: one risky reformulation of a cult classic; one addition to a wildly popular skincare franchise; and one to launch a new brand from a beauty legend.

Let’s start with Armani’s Luminous Silk (£49 for 30ml), loved by many for its buildable, versatile coverage, and perhaps the most worn bridal foundation of all time. While I’m not against a reformulation in principle (technology, regulations and ingredients move on, and that’s all for the better), Armani does seem to have reformulated here for little discernible reason beyond Google Analytics.

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