Salford Red Devils have announced their new community share offer scheme in a bid to place fans at the heart of the game.
The move, named ‘Reds Rise Together’, allows individuals to purchase a share offer in the club’s holding company, now a community benefit society (CBS). All shareholders are subsequently granted the right to stand for election to the CBS board, a feature that the club deemed ‘a meaningful addition, adding value to its communities’.
The club will become the first from the Northern Hemisphere to take the plunge into a fan-led model, hoping to establish an alternative to millionaire owners.
