
Founded in Munich in 1935, Salewa is a mountain brand pushing for modern, innovative design while striving for high social and environmental standards. Its 50-meter, glassy, space-age Bolzano HQ reflects both an appreciation of mountain architecture and modern aesthetics. It’s certainly an impressive sight in the south of the Italian Gateway to the Dolomites and is designed to resemble the mountains of the brand’s spiritual home. If it wasn’t for the Salewa logo, you’d assume the building belonged to the European Space Agency.
Part of the Oberalp Group – which also includes Dynafit, Pomoca, Wild Country, Evolv and LaMunt – Salewa creates clothing, footwear and accessories for mountaineers, cross country skiers, climbers, hikers, cyclists. The Pedroc Powertex Shoe is part of its hiking range, specifically designed for speed hikers.