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TechRadar

Craig Hale

Salesforce wants to help shoppers track down the purchase of their dreams

Woman holding credit card and phone.

Salesforce has announced a series of new data and AI-powered tools that are designed to elevate the shopping experience, and unsurprisingly, the company’s generative AI technology lies at the core.

The Einstein 1 Platform links retail or shopper data to large language models (LLMs) in order to boost real-time context and maintain brand identity.

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