Business software giant Salesforce is mocking its fellow Silicon Valley heavyweights in a new ad that not-so-subtly suggests the founders of Facebook and Tesla have their eyes on the wrong new frontiers.
In the clip, actor Matthew McConaughey, the company’s new brand adviser, starts out as an astronaut, admiring the cosmos, before saying, “Space. The boundary of human achievement. The new frontier…Eh,” and descending to Earth in a hot air balloon.
