Salesforce is acquiring Bluebirds, an AI-driven prospecting startup that helps sales teams identify and connect with high-potential leads using data enrichment and lead intelligence. The company has already signed a definitive agreement, and the acquisition is expected to close in Q3 of Salesforce’s fiscal year 2026.
The acquisition is said to strengthen Salesforce’s Sales Cloud and Agentforce offerings by integrating Bluebirds’ agentic technology, which automates top-of-funnel tasks and reduces manual work for sales reps. Once the acquisition is complete, Salesforce is planning to embed Bluebirds’ capabilities directly into its platform to streamline lead generation and improve seller productivity.
