Salesforce (NYSE: CRM) raised its prices, and its share price will soon follow for three reasons that begin and end with its pricing decision. The decision may appear to be bad news, impairing the company’s appeal to its consumers, but it aligns with technology industry trends and will ultimately accelerate its growth.
The increase, worth an average of 6% across select platforms, unifies and simplifies the pricing structure for medium- and large-sized businesses, the driving force behind tech spending. Platforms affected include the latest, next-generation, AI-focused services, such as Sales Cloud, Service Cloud, Field Service, and some industry-specific clouds.
