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Fortune
Fortune
Emma Burleigh

Salesforce CEO Marc Benioff says his company has cut 4,000 customer service jobs as AI steps in: ‘I need less heads’

Photo of Marc Benioff (Credit: Bloomberg / Contributor / Getty Images)
  • Billionaire CEO Marc Benioff said his $248 billion Salesforce has cut about 4,000 customer service roles as AI agents step in to do the work. Just like Klarna and Microsoft, the Silicon Valley mogul revealed he just “needs less heads” now that the technology can handle over a million consumer conversations and has reduced support costs by 17% since around the start of 2025. It’s a change of tune from Benioff’s previous comments that AI wouldn’t lead to a white-collar wipeout.

ChatGPT launched only three years ago. Since then, leaders including Marc Benioff and Jensen Huang have been adamant that cheaper alternatives to labor won’t cause mass unemployment. 

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