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Fortune

Chloe Berger

Salesforce bet $10 million on Matthew McConaughey during layoffs. Now he's staring in a Super Bowl ad touting AI that's taking more jobs

Matthew McConaughey Salesforce Super Bowl Marc Benioff

Photo of actor Matthew McConaughey (Credit: WWE / Contributor–Getty Images)

Big Tech company Salesforce’s latest act stars Matthew McConaughey, rounds of layoffs, and a loving embrace of AI.

This Super Bowl Sunday, McConaughey appeared in a Salesforce advertisement focused on promoting the cloud-based software company’s AI-powered assistant Agentforce. Part of a larger campaign titled “Agentforce. What AI Was Meant to Be,” the ad showed McConaughey experiencing travel woes without the potential salve of the AI tool. Woody Harrelson was there too.

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