Good morning. As the role of CFOs continues to evolve, some companies are thinking of new ways to amplify their strategic mindsets. There has been a trend in finance chiefs taking on the additional role of chief operating officer, but Salesforce has taken that a step further.
The tech giant announced on Wednesday that Robin Washington was appointed to the newly created position of president and COFO—chief operating and financial officer—effective March 21. Washington, a longtime Salesforce board member who is adept in technology including agentic AI, will lead Salesforce’s operational and financial strategy, which used to be the job of two people. As COFO, Washington isn't seen as wearing two different hats.
