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TechRadar
TechRadar
Mike Moore

Salesforce and McLaren team up to power the future of F1 fan engagement

Salesforce McLaren CRM F1 McLaren Racing
Salesforce on PC

Salesforce has announced a new parnership with McLaren Racing that will see the CRM giant increase its presence in Formula 1 even further.

The McLaren Formula 1 team will now be using the Salesforce 360 platform to boost its connection with fans around the world, as well as opening up new markets and potential customers globally.

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