Artificial intelligence is having a profound effect on the workload for many sales professionals, but improper setup could have a severe negative implications, new research has warned.
A Salesforce report, based on a survey of 5,500 sales professionals including 400 from the UK and Ireland, looked at trends and challenges within the industry as well as the impact of AI tool deployments, finding four in five (79%) of sales teams are either experimenting with, or have fully implemented, AI technologies, and many are reaping the rewards.
