Sales of old-school crisps jump as shoppers rediscover 1990s’ favourites

Sales of crisps such as Skips, Chipsticks and Frazzles are all up by more than 40% in a year. Photograph: Jill Mead/The Guardian

Forget the upmarket black truffle or posh sea salt and cider vinegar crisps. Shoppers are bringing 1990s flavours back.

Whether it is nostalgia or a new generation discovering the British classics on social media, supermarket sales data show brands such as Frazzles and Nik Naks are having a revival.