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Evening Standard

Anna Wise

Sales jump for Zara owner Inditex as it taps into AI for virtual changing rooms

Inditex Zara Bershka Massimo Dutti Stradivarius Yui Mok

Inditex said total sales reached 39.9 billion euros (£34.5 billion) in 2025 (Yui Mok/PA) - (PA Archive)

The Spanish fashion giant behind brands Zara and Pull&Bear has revealed a jump in sales and profits last year, as it taps into new technology and artificial intelligence (AI) to attract modern-day shoppers.

Inditex said total sales reached 39.9 billion euros (£34.5 billion) in 2025, up 7% compared with 2024, at constant currency rates.

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