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The Guardian - UK
The Guardian - UK
Business
Isaaq Tomkins

Sales at toymaker Hornby up 7% after bumper Black Friday and Christmas

A Hornby model train at a station in the snow, with a model Santa
Hornby has benefitted from the rise of the ‘kidult’ market – nostalgic teenagers and adults snapping up toys and particularly collectibles. Photograph: Stuart Hall/Alamy

The toy-train maker Hornby enjoyed bumper trading in the final three months of last year, marking a turnaround for the Kent-based company, which has struggled since a hobby boom during the Covid pandemic.

Sales at the model train firm, which also sells toy planes and cars under the Airfix, Scalextric and Corgi brands, rose 7% in the key “golden quarter” compared with the same period a year earlier.

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