Saks Fifth Avenue is expanding its Saks Social Club, a group of influential individuals who engage with shoppers through marketing campaigns, custom content creation, and event hosting. The club includes notable members such as Paris Hilton and Chanel Iman, who are expected to bring their unique voices to the luxury retailer's initiatives.
The program, established in 2020 with 35 women, has since doubled in size and introduced a men's segment in 2023. Members are selected based on their social involvement and ability to represent the brand authentically in various communities. The club comprises individuals from diverse industries like fashion, art, entertainment, business, and activism, residing in key fashion markets as well as other cities across the United States.
