Through his dramatic runway presentations – with their equally dramatic backdrops, from the flashing lights of the Eiffel Tower to the deserts of Morocco – Anthony Vaccarello’s vision for Saint Laurent has been decidedly cinematic. Not to mention the numerous directors he has worked with during his tenure, from Wong Kar-wai to Gaspar Noé, and the Hollywood stars he has dressed (too many to count).
Today (14 April 2023), the house announces a new arm, Saint Laurent Productions, a registered subsidiary that will make it the first luxury brand to count ‘full-fledged film production’ among its activities. The project is led by Vaccarello himself, a reflection of what Saint Laurent says is the ‘cinematic breadth and nuances of his collections... [part of an] assured steering of the brand into the future’.
