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Saint Laurent's SS24 campaign features Diana Ross, Lauren Hutton, and Michael Stipe as muses, promoting inclusivity and age diversity in fashion

Yves Saint Laurent

In the latest image series for Saint Laurent's SS24 campaign, creative director Anthony Vaccarello has chosen to highlight the timeless personalities of Diana Ross, Lauren Hutton, and Michael Stipe. This selection reflects the growing trend of inclusivity in the fashion industry and the shifting attitudes towards ageism. Designers such as Demna Gvasalia and Louis Gabriel Nouchi have been featuring senior citizens on their catwalks, and brands like Saint Laurent are embracing older models in their campaigns.

Diana Ross, a pop culture icon, takes center stage as she embodies the style of the renowned French luxury brand. David Sims, known for his work with the younger generation, captures Ross's essence through his lens. The iconic singer's popularity has spanned decades, and her songs like 'Upside Down' and 'I'm Coming Out' evoke a nostalgic lightness of being that resonates with the fashion world.

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