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International Business Times UK
International Business Times UK
National
Jeyn Klare Reyes

Sainsbury's Facial Recognition Failure: Innocent Shopper Ejected Despite 99.98% Accuracy Claim

An innocent shopper was ejected from Sainsbury’s after its facial-recognition system reportedly misidentified him despite claims of 99.98% accuracy. (Credit: Mickey McCarthy/Wikimedia Commons)

Sainsbury's has suspended facial recognition technology at one London store after an innocent customer was wrongly treated as a suspected shoplifter and ordered to leave.

Matt Arnold, 46, was buying supplies for a comedy event when two managers approached him at the supermarket's East Dulwich branch. He had already scanned his shopping and Nectar card when staff said he could not be served because of an earlier incident.

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