Sainsbury's has told customers its fruit and veg challenge is returning this summer, with shoppers having the chance to earn up to 750 additional Nectar points. The challenge, which began today (Monday, July 18) and runs until September 2, is designed to help people eat more fruit and vegetables.
It has run for the past three years and almost one million shoppers have taken part, with 106 million portions of fruit and veg being bought during the challenge. People are rewarded with bonus Nectar points that can be spent at Sainsbury’s, Argos, and Habitat.
This year, the challenge has been extended from four to seven weeks for the first time, giving customers longer to collect their badges and earn points throughout the summer holidays. The challenge is available exclusively on the digital Nectar app.