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Fortune
Fortune
Andrew Busby

Sainsbury’s trials new concepts and technology in bid to boost customer experience

(Credit: Matt Cardy / Contributor via Getty)

In a move to improve customer experience and make its stores easier to shop, Sainsbury’s is investing in multiple trials of exciting new formats across the U.K. They provide an insight into the grocer’s philosophy for the future of its stores. And nowhere else is this more evident than at its Kiln Lane store in Epsom, Surrey.

Kiln Lane is a 100,000 square foot so-called “Destination Plus” store, stocking the full range of products and brands, including Tu, Habitat, and Argos, in addition to general merchandise and groceries.

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