Millions of households are searching for cheaper brands at the supermarkets, due to the cost of living crisis. The price of everyday basics has risen to a noticeable amount for items most shoppers wouldn't normally think twice about chicking into their basket.
In recent months, the price of a tub of Lurpak has risen to £5, causing a stir online. As such, many people have been opting to buy cheaper, own-brand butter of late, but even that seems to have been unable to escape the price hikes.
People who shop in Sainsbury's, Tesco and Aldi have taken to social media to share their outrage after spotting the price of own-brand butter in the supermarkets, as reports Birmingham Live.
