Sainsbury's shoppers will be getting Aldi prices on chicken breast as it moves to cut prices on other cupboard staples.
The chain has announced it is investing £15million to cut prices of own brand items like rice, pasta, cornflakes, jams, and runny honey.
From today all of Sainsbury's "happier and healthier" whole chicken breast fillets will be price-matched to Aldi for the first time. The other price reductions will be rolled out nationwide and online from Tuesday.
