Sainsbury's shoppers have spotted a "rude" clearance sign amid rushing to stores to get last-minute items for Christmas.
One customer was left in hysterics when she stumbled across a discounted product in the festive gift aisle at her local supermarket. Helen Blackhurst spotted the light-up sign in a store and felt compelled to share a photo of it on Facebook. The light-up sign is supposed to read "be kind" but many people see something else when they look at it.
The mum shared a post to popular Facebook group Family Lockdown Tips and Ideas, which has more than 1.2 million members. Her post has quickly amassed hundreds of likes and comments, with many social media users with several admitting their confusion over the item.