Some supermarkets are now charging upwards of £7 for a single tub of Lurpak butter.
Shop prices have hit their highest rate of inflation in almost 14 years as businesses grapple with soaring supply chain costs and a cut in household spending, figures show. Prices were up 3.1% on a year ago in June, up from 2.8% in May - the highest rate of inflation since September 2008, according to the BRC-NielsenIQ Shop Price Index.
Food inflation jumped to 5.6% in June, up from 4.3% in May, driven by fresh food prices up 6.2% on June last year - the highest inflation rate since May 2009.
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One item that has increased in price is Lurpak. Lurpak is luxury butter made by a Danish company - but Brits love it so much that we buy more of it than any other country.
But one shopper spotted that a 750g tub of spreadable Lurpak butter now costs £7.25 in their local Sainsbury's. A 1kg tub of the same butter costs £9 for online shoppers using Ocado.
Last week, The Mirror reported that Iceland shoppers were left stunned after spotting a 500g tub of Lurpak selling for an eye-watering £5 - the same product that was £3.65 just a short while ago.
A spokesperson for Lurpak's owner, Arla, said: "Prices in stores are set by the retailers so it’s not something that we can give further detail on."
A Sainsbury's spokesperson said: "We’re committed to offering our customers great choice and value." The spokesperson added that it sells own-brand butter for £1.10 or £2.30 for 500g tubs. Butter is also part of our Sainsbury’s Quality, Aldi Price Match campaign, where customers can find a 250g block of butter for £1.75 (salted or unsalted).
Speaking about the increase in price, British Retail Consortium (BRC) CEO Helen Dickinson said: "Last month households and businesses were hit by the highest rate of inflation since the 1980s as near-record commodity prices in energy, transport and food filtered through the supply chain.
"Food prices rose sharply, particularly for fresh foods such as cheese which has been affected by the spiralling costs of fertiliser and animal feed.
"As households face the biggest real terms cut in income since at least the 1970s and businesses grapple with upstream supply chain costs, retailers remain focused on protecting their customers.
"Fierce competition means that retailers will continue to absorb as much of these costs pressures as possible and look for efficiencies in their businesses. Supermarkets are also expanding their value ranges to offer a wider choice for customers trading down and providing discounts to vulnerable groups.
"Retailers are working to find more ways to protect their customers from the worst effects of inflation, but if costs continue to spiral, Government may need to find ways to help retail businesses support their customers."
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