Sainsbury's has announced a major change to its Nectar loyalty scheme that will see it rival prices offered by Tesco's Clubcard deals.
The supermarket giant has launched its own "Nectar Prices", with hundreds of items reduced for cardholders both in store and online.
It is said that the move will rival that of Tesco's popular Clubcard scheme, which is also known for providing its cardholders with lower prices across select products.
