Supermarket giant Sainsbury's is shaking up its loyalty programme to bring it in line with Tesco's Clubcard Prices scheme.
The retailer is changing its loyalty deals to give customers with a Nectar card discounted prices on 300 items that will not be available to shoppers who are not card holders.
Sainsbury's chief executive Simon Roberts told The Sun that the discounts were "just the beginning" as the supermarket wants to encourage customers to shop there amid the cost of living crisis. He said: "Nectar Prices will give another reason to shop with us and create confidence for shoppers," adding that Sainsbury's was raising prices slower than anyone in the market thanks to a £550million investment in value over the past year.
