
UK supermarket giant Sainsbury’s is launching a new reward scheme for its 18 million Nectar card holders that will grant discounts on over 300 items as the cost of living crisis continues to eat into household budgets.
The “Nectar Prices” initiative comes into effect from Tuesday and sees the retailer adopt a strategy closer to Tesco’s Clubcard offering, cutting the cost of everyday items like Heinz Baked Beans, Coke Zero, Nescafe Gold Blend and Ariel All-in-1 laundry pods for customers in store and online who scan their card or use the Nectar app.