Prime Hydration fans looking to get their hands on the drink at Sainsbury's have been issued a warning by the supermarket.
The retailer recently joined Aldi, Asda, Morrisons and Coscto in selling the incredibly popular drink created by YouTubers KSI and Logan Paul. High demand for the sports drink has seen outlets enforce strict buying limits after it sold out rapidly in other shops on several occasions.
Now, Sainsbury's has released a statement asking shoppers not to contact their customer service line to ask about Prime availability, reports Wales Online. Anyone who wants to know whether their local branch has the drink in stock should visit the store directly to find out.
Sainsbury's said: "We know that a lot of our customers are getting in touch with us about the availability of Prime drinks in our stores. Just so you know, our Contact Centre colleagues don't have any further information on the stock of Prime drinks currently available in our stores.
"If you'd like to know the availability of Prime drinks in your local store, please visit the store itself where you can see which stock we currently have available."
The supermarket is exclusively stocking Prime Orange and Mango for £2.50 a bottle. All other flavours including Blue Raspberry, Tropical Punch and Lemon Lime are also on sale for £2 each.
Sainsbury's began selling Prime Hydration for the first time back on February 21 and customers queued outside stores from the early morning hours to buy it. Once it went on sale at 7am, some shoppers described the scene as similar to "watching the Hunger Games".
Since landing in the UK, Prime Hydration has been hugely popular among children across the UK, which has resulted in some outlets charging extortionate prices. A Glasgow Dessert Shop was found to be selling bottles for a staggering £10 each.
Last week, Morrisons began selling the beverage but also enforced a cap of four bottles per customer. Smaller shops like Spar have also previously stocked Prime, with some stores selling out in hours.
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