Sainsbury’s has become the latest supermarket to share its support of a cancer campaign inspired by the late Dame Deborah James. The retailer has pledged its support to raise awareness of symptoms and signs of bowel cancer by making an important change to their loo roll.
Like many other stores, Sainsbury’s will be placing Bowel Cancer UK’s logo and list of bowel cancer symptoms across ranges of own-branded paper toilet roll packs, which will be rolled out across all Sainsbury’s stores and online starting from October 2022.
It comes as part of Bowel Cancer UK’s #GetOnARoll campaign in collaboration with Marks and Spencer, which aims to help millions of people across the UK know how to spot the signs of bowel cancer and encourage them to contact their GP if they experience any symptoms.
