Sainsbury’s has announced the launch of its new own-brand double-length toilet rolls, designed to help customers reduce plastic waste at home. The new multipack rolls include double the number of sheets on each roll compared to the retailer’s standard offerings and on average use 30% less plastic. The products are available across Sainsbury’s ‘Super Soft’ and ‘House 247’ ranges.
The double toilet rolls are estimated to save a total of 84 tonnes of plastic and 164 tonnes of cardboard from card cores (50%). By fitting more paper onto each roll, the toilet rolls take up less space. This reduction will lead to removing 28% of lorries from the roads required for supplier transportation, minimising the impact on the environment.
The new double toilet rolls are now available in-store and online, costing from £1.75 for a multipack of two double rolls which equates to the same quantity of sheets in a four-pack of standard toilet rolls. All toilet roll plastic packaging is recyclable. Customers can take it to one of Sainsbury’s front-of-store flexible plastics recycling points. The points are available in all Sainsbury’s UK supermarkets, helping customers to correctly dispose of flexible plastic packaging.
