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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Sainsbury’s declares it is winning back Lidl and Aldi customers

Sainsbury's distinctive orange logo on a line of trolley handles
Sainsbury’s is ‘winning share from every competitor’, its chief executive, Simon Roberts, says. Photograph: Toby Melville/Reuters

Sainsbury’s has said it is winning back sales from Aldi and Lidl for the first time, after a slowdown in food inflation helped it increase the amount of items sold across the business.

The supermarket said it was on track to deliver full-year profits at the upper end of expectations – however, pre-tax profits dived by 27% to £275m in the six months to 16 September as sales of clothing and general merchandise, including at the group’s Argos chain, slumped over the summer.

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