Sainsbury's has slashed the price of two supermarket staples after recording falling prices in certain commodities.
The supermarket chain lowered the price of its own-brand 250g salted and unsalted butter by 5 per cent to £1.89. Meanwhile, it is also cutting the price of its 800g Soft White Medium, Wholemeal Medium, Wholemeal Thick, and Toastie White loaves of bread by 11 per cent to 75p.
The UK's second-largest supermarket chain said it reduced the prices due to overall falling commodity prices for wheat and butter. Rhian Bartlett, food commercial director at Sainsbury's highlighted that the company has been 'battling hard' to tackle inflation.
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He added: "We have been battling hard to beat inflation and whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers. As we see the commodity prices starting to fall for wheat and butter, we’re able to lower our prices on two of the products people buy most often, bread and butter.
“We are committed to offering our customers the best value possible so they can be confident that they are getting a great deal on their everyday essentials when they shop with us.”
Sainsbury's is the latest in a trend of supermarkets cutting prices after Tesco slashed the price of milk by at least 50, followed by Aldi, Lidl, and Asda. Sainsbury's highlighted that the price drop would have no impact on how much it paid farmers.
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