If it ain’t broke, don’t fix it it is a thrifty motto to have. After the tear-jerking success of getting Roald Dahl’s Big Friendly Giant involved last year, Sainsbury’s has returned to its 2024 format with a new — if bleaker — story.
The BFG is now more integrated in human society/Sainsbury’s supply chain, happily delivering dreams athrough windows alongside a Sainsbury’s van bringing Christmas lunch supplies straight to the front door. But peril arrives in the form of a “rotsome” giant, a whopping 48 foot baddie to BFGs relatively petite 24 feet.
