Sainsbury’s are giving Manchester shoppers, residents and workers a free breakfast between 9am and 11am tomorrow morning. There will be a ‘Vegfast Van’ at Cathedral Gardens dishing out free and healthy meals to kickstart the day.
Early birds will be able to enjoy breakfast dishes such as banana colada smoothie bowl, carrot cake bircher and green herb frittata – all of which count towards one of your five-a-day.
It comes as Sainsbury’s and Nectar are trying to encourage the nation to eat more fruit and veg after data revealed more than 25 million British adults aren’t getting their recommended daily intake.
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The statistics show that the average Brit only consumes 3.25 portions of fruit and veg a day, with most not having a single piece of fruit or veg before lunchtime. The research, commissioned by Sainsbury’s and Nectar, also revealed that 27 per cent of adults don’t have any until dinnertime, and less than one in 10 (9 per cent) say they consider fruit and veg at breakfast.
When questioned why, many said they simply don’t know how to incorporate it within meals outside of dinner, so Sainsbury’s, Nectar and their Vegfast van are on a mission to show shoppers just how quick and easy it is, offering simple recipes that can be recreated affordably at home.
For those who can’t make it to the Vegfast Van in the city centre tomorrow, Sainsbury’s is offering customers up to 750 bonus Nectar points when they take part in the ‘Great fruit & veg challenge’ this summer. Running now until September 2, customers must simply download the Nectar app and sign up to take part.
Now in its third year, almost one million customers have previously taken part, with a whopping 106 million portions of fruit and veg purchased during the challenge.
Sam Burston, Director of Nectar and Loyalty at Sainsbury’s, said: “When you’re doing the food shop week-in, week-out, it can be challenging to think of new recipes and to feel inspired to try something different – particularly during the school summer holidays when routines can go out the window.
“That’s why we are bringing back the Great fruit & veg challenge and looking to inspire our customers to try something different through the Vegfast Van - showing them how easy it can be to pack their breakfast full of fruit and veg while getting more out of their Nectar points balance.
“We want to support our customers to eat delicious food that is good for them and the planet, and the return of the Great fruit & veg challenge is just one of the many ways we’re helping everyone eat better.”
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