Sainsbury’s has today expanded its Nectar Price discounts to include fresh produce and ready meals for the first time.
Nectar Price was launched in April this year and offers lower prices to customers that are signed up to the Nectar card loyalty scheme.
Some of the new discounts customers with a Nectar card will see include Sainsbury’s Strawberries for £1.75 instead of £2.25, as well as Sainsbury's Easy Peelers for £1 instead of £1.35.