Sainsbury's has teamed up with online meal ordering and delivery firm Just Eat in a bid to add faster home delivery for its groceries across the country.
Under the deal, customers will be able to order everything from fresh milk and vegetables to household essentials through the Just Eat app.
Just Eat will then have a rider collect their order and deliver it within half an hour.
The big four supermarket said there will be more than 3,000 products available for delivery from 175 of its stores nationwide by the end of February.
The new delivery partnership will be offered to those living in areas such as London, Edinburgh and Bristol.
Sainsbury’s and Just Eat say that it hopes the partnership will expand to other locations before the end of the year.
Sainsbury’s already offers its own Chop Chop fast delivery service and has partnerships with Deliveroo and Uber Eats and the partnership is a big addition to Just Eat’s growing grocery offering.
Just Eat already has partnership deals with Asda, wholesaler Booker which is part of market leader Tesco, and the bakery chain Greggs.
Just Eat has said that on-demand grocery deliveries are growing in popularity around the world and that it is committed to expanding its grocery options.
Grocery deliveries such as this have grown rapidly since the Covid-19 pandemic, and other grocery-specific delivery businesses, such as Getir and Gorillas have become common sights in the UK, especially within the capital.
Amy Heather, director of strategic accounts at Just Eat said: "Just Eat's grocery offering is going from strength to strength and continues to be an area of significant focus."
"We're excited to be working with Sainsbury's to bring even more choice and flexibility to our customers when ordering the food and products they want, when they want."
Siobhan McMullan-Finnegan-Dehn, director of eCommerce at Sainsbury's, said: "We are always on the lookout for more ways to make our customers' lives easier and we look forward to working with Just Eat and to serving more shoppers with even more great value and quality Sainsbury's products."
In the recent Which? supermarket price review, Sainbury's took fifth place in the consumer group's roundup of cheapest supermarkets in 2022.
In December, the average cost of a basket of 48 groceries at Sainbury's cost on average £95.71. while at Aldi the same basket cost an average of £81.63.
With convenience being a major factor in deciding where you go to buy your food, and not just price, Sainsbury's new step could help entice shoppers back after Sainsbury’s said it's online grocery sales were down 10% over Christmas.
