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Evening Standard

Business

Simon English

Sage of Soho warns on “perfect storm” for economy as recession fears mount

Sage Martin Sorrell Economy Recession Soho Bank of England Inflation Covid-19 S4 Capital Britain

BRITAIN’S top ad man today warned of a hard landing for the UK, one day after the Bank of England predicted that inflation will top 10% and the economy could fall into recession.

Sir Martin Sorrell, the Sage of Soho to some, says a “perfect storm” of supply chain difficulties, the Ukraine war, the oil price and central bank policies means he fears the worst.

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