SAG-AFTRA, the labor union representing performers in the entertainment industry, has successfully negotiated AI protections for artists in a recent deal with major record labels. This landmark agreement aims to safeguard the rights and interests of artists in the face of advancing technology.
Under the new contract, performers will have greater control over the use of their likeness and voice in AI-generated content. This includes provisions for consent, compensation, and transparency regarding the creation and use of AI-generated materials.
