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TechRadar
Catherine Lewis

SAG-AFTRA announces deal with AI company to create and license ‘digital voice replicas’ for use in video games

The SAG-AFTRA San-Fransisco-North California Local.

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), an American labor union which represents thousands of media professionals, has announced what it describes as a “groundbreaking AI voice agreement” with artificial intelligence voice technology company Replica Studios. 

According to the announcement post published yesterday (January 9), the deal will allow voice actors to “create and license a digital replica of their voice,” which can then be used in video games. It claims that voice actors will be enabled to “safely explore new employment opportunities” while having “industry-leading protections tailored to AI technology.”

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